Interview 1
First of all can you give me an overview of your experience of working in call centres?
Well worked in call centres on and off for about ten years, I’ve done outbound cold calling, outbound leads, inbound sales, customer service, retentions, banking…..pretty much every type of job you can do in a call centre. Done a bit coaching. Bit of everything really.
Ok. So first off I’d like to ask about your experiences with training. What sort of things does training consist of and what did you think of each training you’ve done?
Pretty much every training group I’ve done is, as near as it makes no difference, identical. Like the in the structure in it. Some places its five minutes listening to someone else on the phone then on you go but that tends to be more outbound side of things. Where you’ve got barely limited knowledge just enough knowledge to sell it and system knowledge then do. You don’t really get taught any soft skills or anything like that because you don’t need them your selling, they teach how to sell.
But usually, generally, when you’re going into an inbound role the training structures the same. The first day is this is company, this is building, tells us a bit about yourself, make a poster. Or three. Then telling you a bit about what training will consist of. Then the first week kinda slowly it’s more to do with the company and the work the company do then it goes into products and systems and soft skills like how to deal with customers and complaints etc.
So what things have you done in training specifically?
You make a lot of posters. Trainers in some places are put through loads of training courses. There’s one company I worked for, for example, where their trainers aren’t trainers they’re neuro-linguistic programming specialists. They are called trainers but they have qualifications in low level psychology. But it all amounts to the same thing the places spend a lot of money on trainer departments, making sure their trainers know what they’re doing. They don’t spend any money on the training systems or anything like that because it’s a waste of money in their eyes. Trainers, however, are important. They’re the first impression you get of a company, when you come into a job they’re who you meet first. So it’s the trainer’s job to sell the job to you. To ensure you stick out the training and stay in the role. So they invest a lot in their trainers. Trainers get paid stupid money too.
You said there that they put a lot of money into trainers but not a lot into systems. Do you think they need to change that?
(Hesitates) I’ve spoke to trainers, I generally get on well with most trainers partly because I’m experienced I’ve done it all so I’m only really there to learn the system and product. The rest I tend to not have much interest in, I do it because I have to but I tend to spend a lot more time helping other people in my group. I pick things up quite quickly so I talk to the trainers. A couple of them said they would like new training system that are up to date with the systems on the floor and work like the systems on the floor but companies wont put the money into it because they won’t get a return. It snot like on the floor they need to invest because the system effects the customer in training it doesn’t. When you’re buddying you’re seeing the system being used live and when you go live you’ve got someone there to listen and help out. Some companies when your buddying, towards the end of things you work the systems while the other person does the talking or maybe get you taking some calls. A lot of places the best way to learn the system is to get out and use it because the training system is useless but companies won’t invest in it because there’s no direct return.
How do you feel that affects the training experience?
I don’t see it affect me as much because I’m pretty confident now navigating different systems; I’ve used a lot of them. There are people when you go into training, like my last job, there was people in the training group when it was time to go live were not confident at all on using the system. Although most systems are simple when looking at them they look complicated. I think it must be a requirement when designing a system for a call centre is that it looks as complicated as possible while being easy. In * the system looked so complicated with four windows open but it’s ridiculously easy once you use it. Even there it was one of the best training systems I used but there was still a lot you couldn’t do so once on the floor, again, asking what you do if you get this call or that call. We get told we should have covered that in training and you explain you did but couldn’t see the system because it wouldn’t let us do it.
I can imagine that causes problems. So posters and training systems. Is there anything else you do at all?
You learn a lot of soft skills, things like how to build rapport and empathy, when to show empathy, the different customer types you get. Whether they are to the point or indecisive. You deal with different types of advisor and what type you are and work on getting you from an advisor that just does what the customer wants, what they call an order taker, to someone who listens to everything and all the background info and takes in what’s on the system in front of you and goes that extra mile for the customer. There’s a lot of work goes into that. Like I said these days trainers are low level psychologists, it’s not just about do you know the material and can you teach it its now about how you facilitate the people in the group, the different ways of learning. Teach a lot about high and low level language, what words are good to use and what ones are bad. A lot of unnecessary stuff in my opinion.
What do you think makes a good training experience?
For me what makes training a good training period, most training periods are 4 weeks and that can be too much and things can be dragged out. The best training is where what you’re delivered is concise, you know, to the point. Not dragged out over two hours when it takes half an hour to learn it. And when things do get changed up so it’s not all, like if you’ve maybe got a day where its fact heavy, if it’s to do with legal stuff, if its broken up playing games or a quiz just something to break it up so you don’t get too bored. One of the things that was done at * which I’ve subsequently suggested elsewhere is things like standing in the circle and throw a ball and people who are left with the ball are asked a question. It gets everybody up and moving, get the blood and energy flowing and when your answering questions you’re still learning but you’re having a laugh too. It’s already stuff you’ve learned but it keeps it fresh because when you get on the phone you’ll be asked these questions so doing things like that helps you to remember things. I don’t like drawing posters, I don’t think they help. Some people might but I don’t. I get that they are handy to have up and refer to during training but they could be pre-made and stuck up already rather than us making them. I know we make them to help us remember it but going back to facilitating others learning methods, no everyone learns that way.
Do you feel training always accurately prepares you for your role?
No it never does. Training isn’t there to prepare you for your role, trainings there to ensure you have the knowledge you need to do the role. The only way to prepare for role is to do it. Even buddying doesn’t prepare you for the role.
In that case you said training can take weeks do you think that’s a waste if it’s not actually training you for the role?
Aye. It takes so long because again there are a lot of things they try to teach that might not be a lot of use. Like how to talk to customers. If you’ve never worked in a call centre before it can occasionally be handy but these days have worked in call centres or have dealt with customers in some capacity whether it be in a shop or clients with a business. It takes up time which could be better used spending the time in academy’s or grad bays where you’re live but with support n lowered targets.